HUGO garments are designed for those who have a forward-looking approach to fashion, do not follow the rules and advocates progressive appearance. The only rule of the brand, if we are talking about style: AUTHENTIC Me and nothing other. It features innovation, sustainability and self-expression. That's why HUGO questions the rules of men's clothing and offers stylish pieces for men who create fashion and not follow. In the case of women, it sees fashion as a form of self-expression, does not follow the rules and is not afraid of bold pieces!