HUGO HUGO BOSS SHOP OPEN IN WESTEND!

HUGO garments are designed for those who have a forward-looking approach to fashion, do not follow the rules and advocates progressive appearance.

The only rule of the brand, if we are talking about style: AUTHENTIC Me and nothing other.

It features innovation, sustainability and self-expression. That's why HUGO questions the rules of men's clothing and offers stylish pieces for men who create fashion and not follow.
In the case of women, it sees fashion as a form of self-expression, does not follow the rules and is not afraid of bold pieces!